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Provide your freelance professional services as a Social Media Managerx With the objective of: Plan, execute and optimize the digital presence of the Snowapple House in social networks, strengthening its community and positioning as a cultural and social space, through the creation and management of organic content and campaigns pautados, accompanying the conversation with audiences and analyzing results for communication and marketing decisions.
Through carrying out the following:
- Contribute to the strengthening of the community and digital allies (collectives, artists, social organizations, content creators, specialized media), monitoring relevant trends in the social sector and detecting opportunities for collaboration and co-dissemination of content.
- Collaborate with the corresponding area in the design and implementation of Snowapple's organic and paid digital strategy, aligned with its artistic and social mission.
- Create, together with the Communication and Marketing coordination, the content grid and the editorial calendar with a social focus to sensitize audiences to the issues that Snowapple makes visible through its projects (art, feminism, community, rights, etc.).
- Analyze metrics and propose improvements to the Communication and Marketing Coordination in content and social communication strategies.
- Propose and manage audience segmentation for targeted campaigns (interests, locations, demographic profiles, similar audiences, retargeting), seeking a strategic use of the allocated budget.
- Manage and update Casa Snowapple and El Chal de las Musas social media (Facebook, Instagram, X, YouTube) on a daily basis, including feed posts, stories, reels/shorts and other relevant formats.
- Disseminate content aligned with Snowapple's mission and values.
- Respond to messages and comments with sensitivity, human approach and social perspective.
- Monitor mentions, tags and conversations related to Snowapple and its projects; respond to direct messages and socially sensitive comments, channeling doubts, proposals and requests to the corresponding internal area.
- Configure, launch and follow up on digital advertising campaigns on platforms such as Meta Business Suite, Google (Youtube), Google Grants, among others, including: Definition of objectives, audience segmentation, creative and copy uploading, monitoring of
guideline.
- Writing copies and texts for social networks (posts, event descriptions, announcements, information capsules, etc.), taking care of spelling, clarity and focus.
social.
- Generate materials for specific campaigns in networks in conjunction with the Communication and Marketing Coordination.
- Raise content during Casa activities (photo, video, short clips, interviews, capsules and live broadcasts) and manage their timely publication, including events on weekends and evening/night hours when necessary.
- Prepare monthly social media reports that include key metrics (engagement, digital impact, follower growth, advertising results, site traffic, among others) and scope of specific social media projects or campaigns.
- Support the Coordination of Communication and Marketing in the management of external alliances for the design of digital communication strategies that strengthen the presence of the House in the digital ecosystem.
- Community growth (% monthly increase in followers in each key network)
- Organic and paid reach per month
- Video playback and full display rate
- Interaction rate
- Number of relevant conversations initiated
- Paid campaign results - Reach, follower growth, website traffic, forms, newsletter, tickets (click-throughs), etc.
- Average response time to DM's and comments
- % of publications produced vs. planned editorial calendar
- Improvements implemented from data analysis (A/B testing, segmentation adjustment, format changes)
- Management of social media platforms.
- Professional writing with a narrative approach and social sensitivity.
- Advanced level of English (oral and written).
- Handling of design and video editing platforms (Canva, Adobe Suite, CapCut, Final Cut, among others).
- Video editing for short contents (Reels, TikTok, Shorts)
- Knowledge of digital analytics and metrics interpretation: Meta Business Suite,
- Insights, Google Analytics.
- Previous experience working with content programming tools.
- Management of digital advertising and audience segmentation (desirable).
- Knowledge of the artistic, cultural and social sector (desirable).
- Social sensitivity and human approach.
- Creativity and innovation.
- Assertive and narrative communication.
- Organization and time management.
- Teamwork and multidisciplinary collaboration.
- Empathy and people orientation.
- Adaptability to changing contexts.
- Sensitivity and experience to collaborate in multicultural environments.
- Assertive communication and good treatment.
- Bachelor's degree in areas such as Social Marketing, Communication, Advertising, Graphic Design,
- Public Relations, Audiovisual Production or related areas.
- 3 years minimum of experience managing institutional social networks.
- Experience in social organizations, foundations or artistic and/or cultural projects (desirable).
- Digital portfolio (desirable).
- Availability of time to cover House events (required) during weekends and evening and night hours in some of them.
1. Send to the following e-mail addresses: marisela@snowapple.nl and casa@snowapple.nl indicating in the subject: "Gestorx de redes sociales", your updated CV, letter of interest and portfolio that includes reels or content that you have produced indicating what role you had in the creation of each piece or campaign. Send this information no later than December 5th and no later than 3:00 pm.
2. Those selected in the first filter (review of information submitted) will move on to the next interview stage and must prepare a case study.
3. The person selected as a finalist will begin providing services on January 5, 2026.
As this is an independent professional services rendering, the selected person will be hired via professional fees with a fixed-term contract initially for three months. Therefore, he/she must be registered in the RFC in order to be able to issue CFDI. As well as having own equipment -laptop and high-end phone- Fee offer: $ 18,000.00 plus VAT per month with opportunity for growth. The provision of services is required in hybrid mode (70% remote and 30% face-to-face). At Casa Snowapple Mexico we embrace diversity and have zero tolerance for discrimination and any type of violence and harassment. The selection process will be based on the review of the competencies that we want to see in the profiles of those who apply, the result of the interview based on indicators subject to assessment and through a panel formed by several people to promote objective criteria in the process. We recognize and respect independent professional work.
